We are changing our name. This re-branding is to reflect a subtle change of direction. We are no longer a ‘campaign’ and the new name reflects a simpler focus on quality analysis and news.
To be honest, we were never very effective as campaigners in the traditional sense. We have, however, succeeded in becoming a trusted source for politicians and journalists, while engaging with industry figures, defence commentators and have gained a significant public following. The new name builds on the existing Twitter ‘brand’ and we will continue to ‘lookout’ for the interests of the Royal Navy.
Save the Royal Navy perhaps carried an overly negative connotation about the state of the Senior Service that some people were uncomfortable with. While the RN certainly faces serious challenges and continues to be under-resourced, it remains one of the foremost navies in the world. We aim to offer balanced analysis, treading the fine line between promoting the excellent work and capabilities of the service, while highlighting issues that need be addressed. Our mission is to be a leading independent resource on all matters relating to the RN. Navy Lookout will build on the work of its predecessor and continue to provide politically non-aligned and timely online coverage.
The website has been re-designed to improve the organisation of articles, make better use of imagery and deliver an enhanced experience for mobile users. Some of the older material in the archive which was outdated or no longer meet quality standards has been deleted. We have also removed the upvote/downvote option for article comments as this had become a distraction from healthy debate. (See also our updated comment moderation policy)
The site is funded by reader donations and the modest income from Google ads. We are open to carrying other commercial banner advertising but do not accept paid ‘advertorial’ articles.
Thank you to everyone who has supported SRN in the last 13 years, especially those who have written for us, done research and contributed photos. We particularly appreciate those who have made donations and the thousands who have participated in constructive debates on the website and social media. We are always looking for new authors to contribute articles (subject to our editorial guidelines). If you are interested please contact us.
Onward and upwards.